What is the difference between 'Buy Now' and 'Add to Bag'?

Like traditional ecommerce, “Add to Bag” will allow the viewer to add multiple items in a bag , they will be able to edit the product quantity, remove the product from the bag and proceed to checkout.

• Potential Benefits :

  • Higher sales

  • Higher AOV

• Potential drawbacks

  • Higher Abandonment Cart Rate

  • Slower decision making

“Buy Now” will fastrack the payment from selecting a product to proceeding to payment.

• Potential Benefits

  • Faster Decision Making

  • Show great intention to buy

  • Lower Abandonment Rate

    • Solution : Give incentive such as promo code

• Potential Drawbacks

  • Smaller Sales ( 1 item)

  • Smaller AOV if only 1 product sold

    • Solution : Create product bundle, value pack item to increase AOV and offer incentive