What is the Analytics page?

The Analytics Page is the central hub of information following your event.

You can access an event's analytics page by clicking on Analytics on the left tab of your Console. In there, you may then select an event and click on Event Report to access the analytics report of that specific event.

The Event Report is comprised of 6 modules that give you lots of insight on your event:

The Event Info Module

The Event Info module allows you to view 6 pieces of information on your event:

The Banner Image

This shows the banner image that was displayed on the landing page of your live shopping event

The Date

This displays the date and time your event aired

The Event Name

This displays the name of your event

The Event URL

This shows the URL used to access your event

Event Notes

This highlights any notes you had put for your event

Duration

This signals the duration of your live event

The Event Performance Module

The Event Performance module allows you to view how your consumers navigated through the sales funnel. Each data bar is colour-coded either for the Add to Bag Flow or the Buy Now Flow.

Here is the difference between the two:

Add to Bag Flow means that customers enter in sales funnel from the cart with one or multiple

Buy Now Flow means that customers enter in sales funnel from the product page with one item.

Each data set is calculated based on the flow's step the order was dropped or completed. It is divided into 4 pages:

The Shipping Infos Step

This is the step where your customer must input their shipping information such as name, address, and postal code.

The Order Review Step

This is the step were your customer reviews their order and sees the breakdown of each fee (such as taxes and shipping fee). It is also the place where they can input a discount code if they have one.

The Payment Step

This is the step where your customer enters their payment info such as their credit card to place their order.

The Order Step

This is the final step of the checkout flow and can only be reached if an order has been placed. This is where your clients will receive a confirmation of their order as well as their order number. 

The Engagements KPI Module

The Engagements KPI Module allows you to view unique stats based on the engagement of your audience. It is divided into 5 statistics:

Unique Viewers

This is the number of unique viewers that participated in your live shopping event.

Total Emoticons

This is the number of times the heart emoticon was tapped.

Total Comments

This is the number of comments that were posted during your live shopping event.

Total Shares

This is the number of times your event was shared using the share function.

Total Chat Sessions

This the number of unique viewers that entered the chat using a username.

The Sales KPI Module

The Sales KPI Module allows you to view key stats based on the sales completed during your live shopping event. There are 4 of them:

Orders

This is the number of orders completed during your live shopping event.

Sales

This is the total amount sold during your live shopping event.

Average Order Value

This is the average order value during your live shopping event.

Conversion

This is the percentage of conversion from viewer to customer during your live shopping event.

The Top Sales Module

The Top Sales module allows you to see which product were the most popular and bought the most during your live shopping event.

The Top Views Module

The Top Views Module allows you to view which products were the most seen (clicked on) during the live shopping event. This can bring incredibly valuable information on which products your audience seemed to have been the most interested in. It can be useful to compare the Top Views module with the Top Sales module to determine if a price change could impact the sales of a given product.