The Analytics Page is the central hub of information following your event.
You can access an event's analytics page by clicking on Analytics on the left tab of your Console. In there, you may then select an event and click on Event Report to access the analytics report of that specific event.
The Event Report is comprised of 6 modules that give you lots of insight on your event:
The Event Info Module
The Event Info module allows you to view 6 pieces of information on your event:
The Banner Image
This shows the banner image that was displayed on the landing page of your live shopping event
This displays the date and time your event aired
The Event Name
This displays the name of your event
The Event URL
This shows the URL used to access your event
This highlights any notes you had put for your event
This signals the duration of your live event
The Event Performance Module
The Event Performance module allows you to view how your consumers navigated through the sales funnel. Each data bar is colour-coded either for the Add to Bag Flow or the Buy Now Flow.
Here is the difference between the two:
Add to Bag Flow means that customers enter in sales funnel from the cart with one or multiple
Buy Now Flow means that customers enter in sales funnel from the product page with one item.
Each data set is calculated based on the flow's step the order was dropped or completed. It is divided into 4 pages:
The Shipping Infos Step
This is the step where your customer must input their shipping information such as name, address, and postal code.
The Order Review Step
This is the step were your customer reviews their order and sees the breakdown of each fee (such as taxes and shipping fee). It is also the place where they can input a discount code if they have one.
The Payment Step
This is the step where your customer enters their payment info such as their credit card to place their order.
The Order Step
This is the final step of the checkout flow and can only be reached if an order has been placed. This is where your clients will receive a confirmation of their order as well as their order number.
The Engagements KPI Module
The Engagements KPI Module allows you to view unique stats based on the engagement of your audience. It is divided into 5 statistics:
This is the number of unique viewers that participated in your live shopping event.
This is the number of times the heart emoticon was tapped.
This is the number of comments that were posted during your live shopping event.
This is the number of times your event was shared using the share function.
Total Chat Sessions
This the number of unique viewers that entered the chat using a username.
The Sales KPI Module
The Sales KPI Module allows you to view key stats based on the sales completed during your live shopping event. There are 4 of them:
This is the number of orders completed during your live shopping event.
This is the total amount sold during your live shopping event.
Average Order Value
This is the average order value during your live shopping event.
This is the percentage of conversion from viewer to customer during your live shopping event.
The Top Sales Module
The Top Sales module allows you to see which product were the most popular and bought the most during your live shopping event.
The Top Views Module
The Top Views Module allows you to view which products were the most seen (clicked on) during the live shopping event. This can bring incredibly valuable information on which products your audience seemed to have been the most interested in. It can be useful to compare the Top Views module with the Top Sales module to determine if a price change could impact the sales of a given product.