Are you trying to expand your audience? Broadcasting a Live Shopping Event to multiple social media platforms can be a great way to gain new viewers. How can you multi stream? It all depends on the streaming tool you're using.
If you wish to broadcast your live event to several social media platforms (Facebook, Twitter, LinkedIn, Youtube, etc.) you will need to use a streaming tool that streams to different destinations simultaneously via custom RTMP.
What does that mean?
Basically, it's production lingo for a streaming tool that can connect to any platform with a stream key and URL.
Note: Only the video will be broadcasted to other platforms. It is not possible to broadcast the chat and product catalog.
1. Connecting your video to Livescale
First, you need to connect your video feed to the Livescale platform.
In the Livescale Control Room, you will find the stream key and stream URL by selecting "Other" as a streaming app.
You simply enter the Stream Url and the Stream Key in your streaming app and your video feed will connect to Livescale!
Let's say you're using SwitcherStudio as a streaming app. Go to Platforms > Set up RTMP, and input the information from the Livescale console.
2. Connecting your video to social media
Now that you've connected Livescale to your streaming tool, let's see how you can connect the video feed from Livescale to your social media accounts. If you're using SwitcherStudio to multi-stream, you can directly connect the video feed to your other social media platforms.
Here is a list of streaming tools that can broadcast to several social media platforms:
Pro Tip #1: Make sure to have a good internet connection! Streaming to multiple platforms will use up more bandwidth, so make sure to run an internet test before. Check out our article on How to Test your Internet Speed.
Pro Tip #2: When viewers are watching the live event from another social media platform, we recommend redirecting them towards the Livescale platform so they can have access to all of the features!
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