Note: This article contains information related to the old Livescale experience, which has been deprecated, and it may no longer be applicable.
Viewership
| Name | Definition |
| Unique viewers |
The number of viewers who have initiated at least one session during the live. Whether they close the browser and revisit the live more than once, that person counts as one unique viewer if they use the same browser. Bounced viewers are included. A same viewer can be counted twice in the following situation:
|
| Pre Live Views |
The total number of unique view on the live shopping event page view before the join live button appeared/ the event go Live. A same viewer can be counted twice in the following situation:
|
| Average time on event | Total view time/unique viewers. All bounced viewers are excluded. |
| Total Time on Event | The total average time viewers spent watching your Live Shopping event. Bounced viewers' view times are not included in this calculation. |
| Bounce rate |
Total unique viewers / viewers who have stayed less than 5 seconds. |
| Top Countries |
The top countries where your viewers come from. |
| Traffic sources |
The traffic sources are captured by the parameter you set after ?utm_source= |
| Device |
The type of device your viewers used: desktop, tablet, or mobile. |
| Referral | Referrals shows you sites that referred visitors to your event. |
| Shipping country |
The shipping countries distribution for orders processed during the event. |
Community
| Name | Definition |
| Likes |
The total number of likes within the live event. |
| Shares |
The total number of times viewers shared your event while you were live. |
| Chat |
The total aggregate number of chats within the live event. One viewer may have one chat session, but multiple chats. All chats are counted in the statistic. |
| Chat Session |
The number of unique users who have initiated a chat session during the live event. |
| Interaction rate |
The number of viewers that have initiated at least one of the below interactions: like, share, chat, participation in poll(s). |
| Top Countries |
The top countries where your viewers come from. |
| Remind Me |
The number of viewers that added your event to their calendar. |
| Chat History |
These are the chat logs of your live event. |
| Notified viewers |
All emails obtained through the notify user feature during the live event. |
| Poll results |
The result of the poll initiated during the live event. |
Sales (for Integrated Checkout solution only)
| Name | Definition |
| Orders |
Total amount of orders generated during the live event. |
|
Sales |
Total amount of sales generated during the live event. |
| Average Order Value |
The average sales amount of the order generated during the live event. |
| Conversion rate |
The percentage of viewers to complete a purchase, calculated from all total viewers in the live event. |
| Multi-item |
Number of viewers in your event who have made a purchase with more than one item in their shopping bag. |
| Instant buy |
Number of viewers who have purchased in your event by clicking the "Buy Now" instant buy path. |
| Add to bag |
The number of event viewers who have clicked add to bag from a product page. |
| Checkout |
The number of event viewers who have clicked on "Checkout from the shopping bag page or "Buy Now" from a product page. |
| Shipping |
The number of event viewers who have reached the shipping step in the checkout process. |
| Order review |
The number of event viewers who have reached the order review step in the checkout process. |
| Payment |
The number of event viewers who have reached the payment step in the checkout process. |
| Order |
The number of event viewers who have successfully placed a complete order. |
| Most Purchased |
Most purchased items. |
| Most Viewed |
Items with the most clicks. |
| Transaction Status |
The transaction status details in this session are information from your payment provider. You can contact your payment provider if you have any questions. |